Wall display of colourful phone cases, chargers and accessories

Why Phone Accessories Make More Profit Than Phones

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Many people think a phone shop makes its money by selling phones. In reality, most small phone shops make a big share of their profit from accessories.

Phones vs accessories

  • Phones bring big sales and bring customers into your shop, but the profit per cedi invested is usually small, and phone prices drop quickly when new models launch.
  • Accessories bring smaller sales, but their profit percentage is usually much higher, and they don’t lose value as quickly.

Must-have accessories to stock

  • Chargers and cables (USB-C, micro USB and Lightning)
  • Fast chargers and adapters
  • Screen protectors (regular, full glue and privacy)
  • Cases and pouches for your best-selling models
  • Earphones, earbuds and Bluetooth headsets
  • Power banks, memory cards and flash drives
  • Phone holders, ring lights and selfie sticks for content creators

The bundle strategy

Offer a ready-made “starter pack” with every phone: a case, a screen protector and free installation. Customers love the convenience, and every sale becomes bigger.

Quality builds trust

Cheap chargers and power banks can damage phones and even cause fires. Offer a “standard” and a “quality” option and explain the difference honestly.

Wall display of colourful phone cases, chargers and accessories

Learn the full accessories playbook

Chapter 6 of How to Start a Phone & Accessories Business in Ghana covers accessories, bundles, and the small services that keep customers loyal. You can even start an accessories-only business with low capital.

Launch price: GHS 69 (regular GHS 150).

Want personal guidance from start to finish? Apply for the Phone Shop Launchpad 1-on-1 mentorship.


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