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Affiliate marketing is a cost-effective marketing strategy for businesses, as it allows them to reach a large audience and generate sales through affiliates. The benefits of affiliate marketing include:

1. Increased reach: Affiliate marketing allows businesses to reach a larger audience by leveraging the network of affiliates.
2. Low cost: Affiliate marketing is a low-cost way for businesses to promote their products and services.
3. Performance-based: Affiliates are only paid when they generate a sale, making it a performance-based marketing strategy.
4. Increased conversions: Affiliate marketing can result in increased conversions due to the targeted nature of the promotion and the trust established with the audience through the affiliate.
5. Better ROI: Businesses can see a better return on investment from affiliate marketing compared to traditional advertising methods.
6. Access to new markets: Affiliate marketing allows businesses to reach new markets and demographics through the network of affiliates.