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Since the rise of the digital age, consumers have become more aware of the quality of information associated with different types of personalization.

Because of this, brands are looking for ways to meet this need by finding ways to deliver their promotional messages through modern forms of communication.

Along with this, in recent years, consumers have developed the habit of engaging in discussions via social media platforms to exchange ideas and information with others.

With the provision of this service, new platforms such as blogs have been created to facilitate these discussions.

In summary, vlogging has become an important part of today’s brand communication strategy and a force shaping the new era of marketing.

What is vlogging?

According to Wikipedia, a vlog is a type of blog that uses video as a means of communication. Vlog uploads (“video blog”) often contain “video or embedded links” and content that uses engaging text and images. This type of video has become a common feature on YouTube channels.

Vloggers and their audience are constantly changing the youth social media landscape and their experiences. Their rise is linked to vloggers’ large following, which also contradicts the influence of traditional media. There are many other benefits of vlogging.

Why is vlogging a digital medium?

To get a broader idea of ​​YouTube’s role in consumers’ daily lives, let’s look at some key numbers.

About 1 billion people use YouTube, which is one in three people using the internet. Every day, users spend millions of hours cumulatively watching videos, generating millions of visits as a result.

YouTube’s primary users are in the ’18-34 and 18-49′ age groups and a higher percentage than TV-led; 40% of them use mobile phones for typing.

Based on the 2015 trend, marketers have realized the importance of connecting with vloggers and started supporting them in promoting their brands.

With the trend and growth of vlogging, a new trend has been discovered in the marketing and advertising industry. Vloggers, who belong to the young generation, create videos of themselves, which appear in their own environment and show things from a normal day in their lives. Brands can not only connect vloggers for advertising but also create their own “vlogging channel” with their brand.

Many companies and brands have started using vloggers to capitalize on their massive exposure and millions of subscribers on YouTube.

That means brands are recognizing the power of this new tool and the fact that these young stars are transforming the way consumers interact and report online.

This is a reminder that YouTube as a channel is not the main reason behind the creation of this system, but the expansion of mobile device usage and the fact that consumers want clear and true data on the value of products and brands.

Finally, video is important for communicating your brand, which makes your brand stand out to a large group of people. Starting a vlog is easy and inexpensive.

You can start vlogging with your phone without investing a lot of money. All you need is a phone adapter to record high-quality videos.

Why should a brand get involved in vlogging?

Before deciding to incorporate vlogs into your brand communications strategy, brand management teams should know why they should consider this new platform.

Get audience and content

A vlogger’s YouTube channel can provide a boost to reach a larger audience that other platforms may not be able to cater to.

Additionally, content-wise, it’s a way for brands to share information about the product in any creative way with information from vloggers.

Vloggers create organic content that encourages consumers to take action. This new content marketing tool is useful for brands and businesses that publish the creations of vlog owners.

Additionally, they allow them to communicate with their audience in ways they already do so the marketing model can get better.

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Credit: Billy M Harris