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Video marketing has grown in popularity in recent years. All smart business owners are now using video marketing to increase sales and profits. The key to successful video marketing is understanding what works and what doesn’t and applying the best video marketing techniques correctly. This article contains great video marketing tips.

Remember to be authentic in your videos. If you make it easy to interact with you, people will enjoy watching your videos. Be honest and truthful about who you are and what exactly you are selling. People are more reluctant to engage with you if you feel like you’re hiding something.

Make sure you build rapport with your audience. The comments section allows you to interact with the viewers. Ask them for their thoughts and ask them to leave their suggestions. People want to know that their opinion is really valuable and that you are really listening because they feel like you love them.

You have little time to grab your audience’s attention in video marketing. You have to interest them in the first 15 minutes for them to watch the whole video. The first few seconds should captivate and draw your audience in to continue watching the entire video.

Why not shoot a video while doing a trade show? Many professionals attend trade shows and want to promote their clients, and putting their names on your website is a great way to do that. Be sure to copy their message so you can spell their name correctly and link to their website if you post a video – they’ll appreciate it.

Create how-to videos about your business. This will help you because there are many people who use the internet to find out how to do certain tasks. By making a how-to video, you’re helping someone with a project and in return, they’re now being informed about your business.

Consider running a contest where your customers submit videos they’ve made for your business, and regularly make those videos your own. Customers love seeing their name in lights and these great skills help promote your business and can take off in no time.

Remember how short the attention span is online. You have about 10 seconds in your video to grab your audience’s attention. Keep your content collection under two minutes for the most impact. If that’s not enough for you to go public, expand your content to a simple video.

As mentioned, video marketing has become a popular marketing tool used by all businesses to increase sales and increase profits. By taking everything you’ve learned in this article and applying it to yourself, you can make a lot of money. Use wisdom, don’t give up!

Credit: Kurt A. Taschen