SIMCEL ONLINE

In addition to bringing your presentation to life, video is the fastest-growing form of online media. If you’re looking to promote or improve your business with video marketing, you’re in luck. You will discover in this article 3 tips that make use of this visual method.

First of all, videos do a great job of catching the attention of web surfers. The truth is that most people are more interested in the content of the video than they will go through any simple text. Due to the fact that most people nowadays have a short attention span, they would rather watch videos than read newspapers.

Tip #1 – Know your audience and create the videos they want

You have to know what your audience wants and give it to them. This may seem obvious, but many companies are so focused on their product or service that their target audience can get lost in the confusion. People will have questions that need to be answered in your niche, so make it your mission to find out what those are and create videos around them.

Video can turn your static presentation into a compelling message, evoke emotion and help communicate on a deeper level than almost any other form of marketing. There’s nothing wrong with using video to increase your presence in your market or explain your brand, you just need to know who your target audience is. This brings us to another point.

Tip #2 Optimize your videos for search

Conduct keyword research in your niche. Figure out what your audience might be looking for when they do search queries on search engines, then create catchy titles, meaningful headlines for your videos, and meaningful headline descriptions that tell people what the video is about. Honestly, people don’t want to be fooled, so don’t pretend it’s about something it isn’t. Also, use relevant keywords in your video tags.

Try to include the word “video” in your title as this will help you rank in Google and other search engines. Finally, upload your video to YouTube if you want your video to rank high in YouTube searches. Do this even if you have your own video hosting. Your video is now selected and you are starting to see some hits. All you need now are some sales!

Tip #3 Monetize your videos

So if you want people to buy your product or try one of your services in a video, you need to put a working link in it. The link should be in the video player. That way, your link is always there, especially when your video is shared. You can do this by using a text box on your video. This is a great way to let people know where to find you and your products. If you don’t provide the URL, they’ll watch the video and continue without the option to purchase, even if they choose to.

As you can see, video marketing is one of the best ways to promote your business. With video marketing, you can reach an entire audience that will help your business grow and thrive. Keep the contents of this article in mind when it comes time to promote your video marketing business and be sure to visit my blog at terryphong.com for more online marketing tips.

Credit: Terry Phong