SIMCEL ONLINE

Just like opening a physical store in your hometown, when running an online store you need to make sure people are there to buy your products. People need to know what you’re selling, why they should come and buy it, and why they should tell others to buy it too. There are many reasons why social media is an effective tool for selling your products online. It’s inexpensive, has billions of users on social media, and helps build a community around a shop!

Educate yourself and build a successful business by following these tactics to market your products on social media:

Choose the right social media platforms for your business

With so many other social media platforms popping up every day, your marketing decisions can seem overwhelming. But you don’t have to be everywhere at once. Explore your social media options wisely and use the platforms that best showcase your products and reach the audience you want.

Facebook – Facebook is a must. It has customizable marketing and tracking tools with massive reach. Every retailer should create a business page on Facebook. And of course, you can add your products to the Facebook shop!

Twitter – If you have the time and resources to send out consistent tweets, you can build a following.

Instagram and Pinterest – When your product has a strong visual element. For example, if you sell online clothing or unique must-see items.

LinkedIn – Ideal for products targeting businesses and professionals.

Create clear and urgent calls to action

Once you’ve built a following, you want visitors to feel compelled to click on your updates and take action. Incentive by offering limited-time promotions and discounts, and use action-based language: “Click here…” or “Enter to win…”.

Offers followers and fans exclusive offers

Customers are more likely to participate if they feel they are receiving special treatment or an offer not found elsewhere. Create different offers for each social media platform you use.

Encourage sharing

Inviting your customers to interact with your product and brand will inspire loyalty and help spread the word. Create contests or promotions that give people an extra chance to win by sharing the news.

Keep all your social media accounts updated

Regularly update your accounts with new content to keep your work in the minds of your followers. Social media platform scheduling and policies can change over time, make sure you get the best out of each one. Don’t be afraid to show your human side by posting news and photos of your employees in it.

Customer service

Always remember that customers come first. I reply to all comments and feedback, including negative ones. Make your customers feel special and avoid formal marketing conversations. Imagine telling your friends or colleagues about your online shops.

Credit: Bayan Sam