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A typical business proposal format is intended to address the general rationale for a proposal. If you’re going to compose an offer, you can compose it in a standard format, for example, if the client you’re making an offer to didn’t give you a specific plan to follow.

The most effective business proposal format establishes a dialogue with its readers, which is why the winning proposal structure is based on that.

In general, the proposal format is presented in six sections, each covering important aspects.

The first part contains information about who should perform the task, the name of a contact person, and finally the person responsible for the assigned tasks.

The next section shows you what to do. The first thing you need to make clear to your client is that you fully understand their pain and demands. This section is designed to convince your client that you have a good idea of what they’re trying to achieve.

The typical business proposal format also outlines how you can meet these requirements: pitching your solution. That is the essence of your proposal.

An action plan will also follow. It includes the scope of the actions to be taken, the monitoring and evaluation of costs and results, and, most importantly, the benefits for the customer. Companies often consider a risk factor, so the standard business proposal format also shows how potential risks can be mitigated.

The next part of the business proposal format includes timelines – when the project will start when the task needs to be completed, and when the costs can be expected.

Finally, remember that the main concept of any proposal is to explain to the customer that the submitting company fully understands all their needs and requirements and to convince them to accept the proposal. The format is only achieved when it gives the reasons why the potential customer should choose the proposed solutions.

In any case, start with a successful business proposal format with a compelling bid structure that sells your ideas and solutions. Therefore, if you follow the above advice, your business proposal will already be half a success. Today there are many services to help you streamline the proposal process. But the knowledge to write it should always be with you.