SIMCEL ONLINE

I decided long ago my #1 goal when I did a presentation wasn’t going to be to sign someone up, it was to have a blast doing it. It wasn’t that I was going to purposely do a bad job or anything. Quite the opposite – I was still going to close anyone who’s closable… but in the process, I decided to make fun the priority.

I decided to put away the formalities, be my crazy self, and just let it rip.

Here’s what I discovered…

Because my presentations became so much more fun than they had ever been, my closing ratio went up. More people wanted to come to events because, well, they were fun.

It goes back to what my mentor taught me. In speaking, be entertaining first and informative second. Because when you’re entertaining, you distract the guard (the person’s skeptical nature) and you’re able to get your message in.

Now I didn’t do it for a higher closing ratio… I did it because I didn’t want to get burned out and I genuinely just wanted to make my life a joy. As a benefit, my closing ratio went up.

This is an important part of it. I created a rule… any time I present or anytime I train, that means I’m gonna have fun. REGARDLESS of the circumstance or the outcome.

So…

• If the venue is jacked up, I’m gonna have fun.
• If no one shows up, I’m gonna have fun.
• If someone heckles me, I’m gonna have fun.
• If no one signs up, I’m gonna have fun.
• If the lights go out and the room goes pitch black (which has happened), I’m gonna have fun.
• If I meet someone for coffee and they’re rude, I’m gonna have fun.
• If I drive three hours to a city and zero guests show up, I’m gonna have fun

Listen, ALL of these scenarios have happened in the last decade. Throughout it all, I just keep deciding to have fun. And you know what? Life is a joy. (And as a bonus, I’ve made more money than I ever have)

You only have one life to live, my friend. To create your own “fun” rules!