SIMCEL ONLINE

If it’s not necessary to be said, it’s necessary not to say it.

So many networkers kill any chance of the sale because their presentation, their close, or their testimony is WAY too cluttered with “so what’s”.

What’s a “so what”?

It’s something you say that your prospect doesn’t care about and could lead them to say “so what”.

Doing thousands of presentations, I often call up a handful of people to tell their success story.

Here’s my pet peeve…

When networkers draaaaaaag on about meaningless jibber jabber.

“Mary called me to meet and I was like, sure, where? She said Starbucks and I said perfect. We met in the afternoon because I was off work for the day…..”

BOOOOORING.

Listen, nobody cares where you met, what time, what you ordered to drink, etc.

People are tuned in to one station you may have heard of…

WIIFM.

What’s In It For Me.

When you drag on about meaningless dribble that doesn’t impact them, they tune out.

It’s why most networkers lose the sale. When it’s time to close and ask the prospect to buy, they just keeeeeeep on talking. Keep on telling the prospect how excited they are, keep on telling the prospect how great it’s going to be, and essentially talking themselves out of the sale.